MarketLens Brings Innovation To
The Innovation Process.

We drive innovation through state-of-the art market research.

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MarketLens

MarketLens answers your toughest innovation questions with smarter and faster market research.

Your market dynamics are fierce. Your customer preferences are changing. Your competitors are relentless. MarketLens helps you navigate through the intense and integral innovation process.

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MarketLens Innovation Solutions

We help you bring the right idea to the right people in the right way. Reinvigorate your brand. Launch a new brand. Create a line extension. With MarketLens Innovation Solutions, you can be not only evolutionary, but also revolutionary.

In-Depth Concept Testing

Segmentation

Rapid Concept Testing

Package Testing

Creative Testing

Additional Solutions

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What Our Clients Say

Lisa E.

(Innovation Director, Beverage Industry)

MarketLens In-Depth Concept Testing was fast, flexible, and thorough. It was the best option for us to optimize our ideas given our timeframe and budget.

Michael S.

(Market Researcher, Healthcare Company)

Management was really happy with the results. MarketLens Creative Testing was a great success for us. We quickly received valuable feedback about how well consumers liked or didn’t like our storyboards.

Amanda L.

(Market Researcher, Restaurant Industry)

MarketLens really understands what we are trying to accomplish. I tell them what we need to learn, and they design a solid approach through MarketLens Additional Testing.

Mark T.

(Founder, CPG Company)

MarketLens Package Testing really went above and beyond. We learned what works well and what doesn’t work well for us in our new package designs.

Lisa E.

(Innovation Director, Beverage Industry)

MarketLens In-Depth Concept Testing was fast, flexible, and thorough. It was the best option for us to optimize our ideas given our timeframe and budget.

Tina R.

(Marketing Innovation Director, CPG Industry)

I am in love with the results MarketLens Rapid Concept Testing provided. They were fast and comprehensive – at a good price too. It was just what we needed to screen our ideas.

John B.

(President, Marketing Agency)

I couldn’t have asked for a better strategic partner. MarketLens Segmentation provided us with valuable insights that guide our marketing efforts for our new product.