Segmentation
Segmentation
What is MarketLens Segmentation?
It is a 20-minute online survey that identifies discrete and unique market segments, highlighting higher probability buyers.
Results Available: Starting 14 Days+ After Fielding
What is included
Written Summary
Buyer Personas
Strategy to connect with your customers
Classification Tools that fit your needs
In Detail
In Detail

Segment Sizing
Identify discrete and unique market segments, highlighting higher probability buyers.

Segment Summary
Understand the demographic differences between each segment.

Segment Persona
Gather a deep understanding of the attitudes, habits, behaviors, and unmet needs of each segment.
success story
How a CPG Company Targeted the Right Customers With the Right Pain Points
To avoid being everything to everyone, a CPG company needed to identify segments that are favorably disposed toward their product and spend their advertising budgets reaching them. With a MarketLens Segmentation, the market was defined, a segmentation solution was developed, and the segments were defined & validated. Detailed buyer personas were established. Niche driven promotional channels were identified. A typing tool was created. MarketLens Segmentation became the backbone of the company’s profitable marketing campaign. It enabled the company to perform to the best of its abilities because of the smaller size of its target market and the better understanding of its unmet needs.
What our Clients Say
John B.
(President, Marketing Agency)
Michael S.
(Market Researcher, Healthcare Company)
Amanda L.
(Market Researcher, Restaurant Industry)
Mark T.
(Founder, CPG Company)
Lisa E.
(Innovation Director, Beverage Industry)
Tina R.
(Marketing Innovation Director, CPG Industry)
John B.
(President, Marketing Agency)
Frequently Asked Questionsabout Segmentation
MarketLens Segmentations are actionable. With our segmentations, you don’t just receive information. You gain valuable business acumen that influences management decisions, marketing strategies, and tactical implementation.
We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.
We recommend a sample size of at least 1,000, but we adjust to fit your needs.
Insights