Segmentation

Segmentation is a cornerstone of innovation. It is the key to successful innovation ROI.
ASK US ABOUT SEGMENTATION

Segmentation

What is MarketLens Segmentation?

It is a 20-minute online survey that identifies discrete and unique market segments, highlighting higher probability buyers.

Results Available: Starting 14 Days+ After Fielding

What is included

Written Summary

Buyer Personas

Strategy to connect with your customers

Classification Tools that fit your needs

In Detail

In Detail

Segment Sizing

Segment Sizing

Identify discrete and unique market segments, highlighting higher probability buyers.


Segment Summary

Segment Summary

Understand the demographic differences between each segment.

Segment Persona

Segment Persona

Gather a deep understanding of the attitudes, habits, behaviors, and unmet needs of each segment.

success story

How a CPG Company Targeted the Right Customers With the Right Pain Points

To avoid being everything to everyone, a CPG company needed to identify segments that are favorably disposed toward their product and spend their advertising budgets reaching them. With a MarketLens Segmentation, the market was defined, a segmentation solution was developed, and the segments were defined & validated. Detailed buyer personas were established. Niche driven promotional channels were identified. A typing tool was created. MarketLens Segmentation became the backbone of the company’s profitable marketing campaign. It enabled the company to perform to the best of its abilities because of the smaller size of its target market and the better understanding of its unmet needs.

What our Clients Say

John B.

(President, Marketing Agency)

I couldn’t have asked for a better strategic partner. MarketLens Segmentation provided us with valuable insights that guide our marketing efforts for our new product.

Michael S.

(Market Researcher, Healthcare Company)

Management was really happy with the results. MarketLens Creative Testing was a great success for us. We quickly received valuable feedback about how well consumers liked or didn’t like our storyboards.

Amanda L.

(Market Researcher, Restaurant Industry)

MarketLens really understands what we are trying to accomplish. I tell them what we need to learn, and they design a solid approach through MarketLens Additional Testing.

Mark T.

(Founder, CPG Company)

MarketLens Package Testing really went above and beyond. We learned what works well and what doesn’t work well for us in our new package designs.

Lisa E.

(Innovation Director, Beverage Industry)

MarketLens In-Depth Concept Testing was fast, flexible, and thorough. It was the best option for us to optimize our ideas given our timeframe and budget.

Tina R.

(Marketing Innovation Director, CPG Industry)

I am in love with the results MarketLens Rapid Concept Testing provided. They were fast and comprehensive – at a good price too. It was just what we needed to screen our ideas.

John B.

(President, Marketing Agency)

I couldn’t have asked for a better strategic partner. MarketLens Segmentation provided us with valuable insights that guide our marketing efforts for our new product.

Frequently Asked Questionsabout Segmentation

MarketLens Segmentations are actionable. With our segmentations, you don’t just receive information. You gain valuable business acumen that influences management decisions, marketing strategies, and tactical implementation.

We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.

We recommend a sample size of at least 1,000, but we adjust to fit your needs.

Insights

Segmentation Insights

How Do You Segment Your Market?

How Do You Segment Your Market?

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Other Solutions

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