Segmentation

Segmentation is a cornerstone of innovation. It is the key to successful innovation ROI.

Segmentation

What is MarketLens Segmentation?

It is a 20-minute online survey that identifies discrete and unique market segments, highlighting higher probability buyers.

Results Available: Starting 14 Days+ After Fielding

What is included

Written Summary

Buyer Personas

Strategy to connect with your customers

Classification Tools that fit your needs

In Detail

In Detail

Segment Sizing

Segment Sizing

Identify discrete and unique market segments, highlighting higher probability buyers.


Segment Summary

Segment Summary

Understand the demographic differences between each segment.

Segment Persona

Segment Persona

Gather a deep understanding of the attitudes, habits, behaviors, and unmet needs of each segment.

success story

How a CPG Company Targeted the Right Customers With the Right Pain Points

To avoid being everything to everyone, a CPG company needed to identify segments that are favorably disposed toward their product and spend their advertising budgets reaching them. With a MarketLens Segmentation, the market was defined, a segmentation solution was developed, and the segments were defined & validated. Detailed buyer personas were established. Niche driven promotional channels were identified. A typing tool was created. MarketLens Segmentation became the backbone of the company’s profitable marketing campaign. It enabled the company to perform to the best of its abilities because of the smaller size of its target market and the better understanding of its unmet needs.

What our Clients Say

Frequently Asked Questionsabout Segmentation

MarketLens Segmentations are actionable. With our segmentations, you don’t just receive information. You gain valuable business acumen that influences management decisions, marketing strategies, and tactical implementation.

We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.

We recommend a sample size of at least 1,000, but we adjust to fit your needs.

Insights

Segmentation Insights

How Do You Segment Your Market?

How Do You Segment Your Market?

learn more

Let’s Innovate

Get Started