Rapid Concept Testing

New ideas are the hallmark of innovation. But you can’t implement all of your ideas at once – you have to prioritize.

Rapid Concept Testing

What is MarketLens Rapid Concept Testing?

It’s a 15-minute online survey with a sequential monadic design that evaluates multiple concepts with hundreds of customers. TURF is also available.

Results Available: Topline Results Available 2 Days After Fielding

Full Results Available: Full Results Available 5 Days After Fielding

What is included

Written Summary

Key Performance Metrics

Attribute Associations

Concept Prioritization

Intent Diagnostics

In Detail

In Detail

Key Performance Metrics

Key Performance Metrics

Evaluate your concepts on key performance metrics such as Overall Appeal, Purchase Intent, Uniqueness, Price Value, and Brand Fit. You also can add up to 3 additional attributes of your choice.

Concept Prioritization

Concept Prioritization

Identify which concept has the highest market potential by examining each concept across three measures simultaneously. In addition, identify concepts that need refinement and concepts that appeal to niche groups.

Intent Diagnostics

Intent Diagnostics

Understand what is driving or holding back purchase intent via verbatims analyses of likes and dislikes

Respondent Profile

Respondent Profile

See the demographics and category purchasing behavior of respondents who evaluated your concepts.

success story

How a Frozen Food Giant Selected Items to Launch in a Line Extension

Choosing which items to include in a line extension in a crowded market is a risky endeavor for a frozen food giant. The company needed to quickly prioritize which combination of dessert options to sell in grocery stores nationwide. With MarketLens Rapid Concept Testing, the most promising concepts were identified based on customer acceptance and revenue potential. An optimal combination of concepts was selected based on a TURF analysis. MarketLens Rapid Concept Testing resulted in a success for line extension launch for the company. MarketLens Rapid Concept Testing became the go-to strategy for the company to minimize risk and maximize revenue when introducing new products to the market.

What our Clients Say

Frequently Asked Questionsabout Rapid Concept Testing

Absolutely. We give you exact words, not just coded responses.

Yes. It’s a flexibles tool that can evaluate concepts as well as packages, creatives, positionings, flavors, you name it.

Your concepts can be evaluated in any format – picture, text, or video.

As many as you want. Each respondent usually evaluates no more than 5 concepts, so we adjust the total base size accordingly.

We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.

We recommend a sample size of 150 per concept, but we adjust to fit your needs.

MarketLens Rapid Concept Testing is a fully customizable, full-service solution at do-it-yourself prices. You give us your concepts, and we take care of the rest. Plus, you aren’t part of an omnibus, so the survey is all yours. You get all of this without breaking the bank.

Insights

Rapid Concept Testing Insights

How do you test your concepts?

How do you test your concepts?

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