Package Testing

Packaging is a key customer touchpoint in the innovation process. Packaging is where the excitement is. It’s lasting. It’s persuasive. It hits every customer again and again and again.

Package Testing

What is MarketLens Package Testing?

It’s a 20-minute online survey with a monadic design that evaluates your top packages with hundreds of customers. 

Results Available: Topline Results Available 2 Days After Fielding

Full Results Available: Full Results Available 5 Days After Fielding

What is included

Written Summary

Power Summary

Simulated Shelf Set

Key Performance Metrics

Attribute Associations

Intent Diagnostics

Heat Map

Emotional Diagnostics

In Detail

In Detail

Power Summary

Power Summary

Obtain a thorough overview of your packages’ performance.

Simulated Shelf Set

Simulated Shelf Set

Understand how well your package stands out on the shelf by measuring when customers look at your package compared to others, how long they look at it, and whether they ultimately purchase it.

Key Performance Metrics

Key Performance Metrics

Evaluate your concepts on key performance metrics such as Overall Appeal, Purchase Intent, Uniqueness, Price Value, Brand Fit, and Physical Attribute Ratings like color, size, and shape. You also can add up to 10 additional attributes of your choice.

Intent Diagnostics

Intent Diagnostics

Understand what is driving or holding back purchase intent via verbatims analyses of likes and dislikes.

Heat Map

Heat Map

Obtain detailed, visual feedback about likes and dislikes for your concepts.

Emotional Diagnostics

Emotional Diagnostics

Measure the emotional associations and engagement for your packages.

success story

How a Consumer Packaged Goods (CPG) Company Improved the Package Design for Their New Product

Having their new product stand out on a crowded grocery store shelf was a top priority for a CPG company. The product was groundbreaking, but if the package didn’t stand out then consumers might skip over it and not purchase it. MarketLens Package Testing identified critical information about the company’s new package designs for its new product. A simulated shelf set combined with heat maps, verbatims analyses, and attribute ratings gave the company the information it needed to decide which package design would best showcase their new product.  

What our Clients Say

Frequently Asked Questionsabout Package Testing

We recommend a small number of packages. Each respondent usually evaluates 1 concept, so we adjust the total base size accordingly.

MarketLens Package Testing helps you make sure that your packages stands out from the competition and entices purchases.

Your concepts can be evaluated in any format – picture, text, or video.

We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.

Absolutely. We give you exact words, not just coded responses.

We recommend a sample size of 200 per package, but we adjust to fit your needs.

Branded. A brand name conveys thoughts and feelings that respondents associate with packages. It’s better to know what those are now as opposed to later.

Yes. We have professional moderators that can help you optimize your packages qualitatively through in-depth interviews and focus groups.

Yes. We use Home Use Tests (HUTs) or Central Location Tests (CLTs) to let respondents touch and use your packages.

Yes. We use discrete choice (conjoint) designs to tackle this puzzle.

Insights

Package Testing Insights

How do you test your packages?

How do you test your packages?

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Let’s Innovate

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