In-Depth Concept Testing
In-Depth Concept Testing
What is MarketLens In-Depth Concept Testing?
It’s a 20-minute online survey with a monadic design span evaluates your top concepts with hundreds of customers. Database comparisons and volumetric forecasting is also available.
Results Available: Topline Results Available 2 Days After Fielding
Full Results Available: Full Results Available 5 Days After Fielding
What is included
Written Summary
Power Summary
Key Performance Metrics
Attribute Associations
Key Drivers Analysis
Importance vs Performance Matrix
Heat Map
Intent Diagnostics
Intender Profile
In Detail
In Detail
Power Summary
Obtain a thorough overview of your concepts’ performance.
Key Performance Metrics
Evaluate your concepts on key performance metrics such as Overall Appeal, Purchase Intent, Uniqueness, Price Value, Brand Fit, Relevance, Believability, and Unmet Need Fulfillment. You also can add up to 14 additional attributes of your choice.
Key Drivers Analysis
Explore how important attributes are to driving overall performance through correlation analysis. This helps you prioritize areas for improvement.
Importance vs Performance Matrix
Examine attribute importance and performance simultaneously to determine and prioritize strengths and weaknesses of your concepts.
Heat Map
Obtain detailed, visual feedback about likes and dislikes for your concepts.
Intent Diagnostics
Understand what is driving or holding back purchase intent via verbatims analyses of likes and dislikes.
Intender Profile
See the demographics and category purchasing behavior of respondents who are most likely to buy your concepts.
success story
How a Leading Beverage Company Optimized its Limited Time Offerings (LTOs).
After years of unsuccessfully launching LTOs, a leading beverage company wanted to figure out how to do it right. Lured by the appeal of enticing customers to come through its doors with sporadic offers, the company wanted to optimize its products. MarketLens In-Depth Concept Testing evaluated multiple LTO options and provided robust feedback on consumers reactions to them. Heat maps, intender profiles, verbatim analysis, and attribute ratings enabled the company to figure out how they needed to change their LTOs to make them successful. By adapting to customer feedback, the company effectively kept its brand in the forefront of consumers’ minds when the LTOs were launched.
What our Clients Say
Lisa E.
(Innovation Director, Beverage Industry)
Michael S.
(Market Researcher, Healthcare Company)
Amanda L.
(Market Researcher, Restaurant Industry)
Mark T.
(Founder, CPG Company)
Lisa E.
(Innovation Director, Beverage Industry)
Tina R.
(Marketing Innovation Director, CPG Industry)
John B.
(President, Marketing Agency)
Frequently Asked Questionsabout In-Depth Concept Testing
We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.
MarketLens In-Depth Concept Testing gives you pivotal direction on how to reshape and refine your concepts, so they can reach their full potential.
We recommend a sample size of 200 per concept, but we adjust to fit your needs.
We recommend a small number of concepts. Each respondent usually evaluates 1 concept, so we adjust the total base size accordingly.
Your concepts can be evaluated in any format – picture, text, or video.
Yes. We recommend testing the concept unpriced first, then testing it priced later in the questionnaire. This enables you to ask a series of price-expectation questions.
Yes. We have professional moderators that can help you optimize your creative qualitatively through in-depth interviews and focus groups.
Absolutely. We give you exact words, not just coded responses.
Yes, these are optional features that we provide.
Insights
