Creative Testing

Creative is where innovation comes to life. Whether television, digital, print, radio, creative captures attention and makes your brand stand out from the crowd.

Creative Testing

What is MarketLens Creative Testing?

It’s a 20-minute online survey with a monadic design that evaluates your creative with hundreds of customers.

Results Available: Topline Results Available 2 Days After Fielding

Full Results Available: Full Results Available 5 Days After Fielding

What is included

Written Summary

Power Summary

Key Performance Metrics

Second by Second Reactions (Video & Audio)

Music & Narrator Affinity (Video & Audio)

Heat Maps (Static)

Story Recall

Emotional Diagnostics

Buzz Potential

In Detail

In Detail

Power Summary

Power Summary

Obtain a thorough overview of your creatives’ performance.

​Key Performance Metrics

​Key Performance Metrics

Evaluate your concepts on key performance metrics such as Stopping Power, Overall Appeal, Purchase Intent, Uniqueness, Price Value, Brand Fit, and Relevance. You also can add up to 10 additional attributes of your choice.

Second by Second Reactions (Video & Audio)

Second by Second Reactions (Video & Audio)

​Story Recall

​Story Recall

Understand the ability of your creative to communicate effectively via verbatims analysis of the main message.

Emotional Diagnostics:

Emotional Diagnostics:

Measure the emotional associations and engagement for your creative.

Buzz Potential

Buzz Potential

Determine how likely your creative is to be shared by word of mouth.

success story

How a Healthcare Company Generated a Show-Stopping Campaign

Developing a new campaign was a daunting task for a healthcare company. So many critical decisions needed to be made about how the brand should look and feel. MarketLens Creative Testing measured key customer information about the headline, tagline, and visual elements for multiple campaign options. Understanding which campaign was the most relevant and engaging enabled the company to select one to move forward with in development. MarketLens Creative Testing made sure that the new brand image was a show stopper.

What our Clients Say

Frequently Asked Questionsabout Creative Testing

We recommend a small number of creatives. Each respondent usually evaluates 1 creative, so we adjust the total base size accordingly. We recommend a monadic design to avoid interaction effects and biases.

Your concepts can be evaluated in any format – picture, text, or video.

MarketLens Creative Testing helps you make sure that your ads captures attention in an emotional and relevant way.

We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.

Absolutely. We give you exact words, not just coded responses.

We recommend a sample size of 200 per creative, but we adjust to fit your needs.

Yes. We have professional moderators that can help you optimize your creative qualitatively through in-depth interviews and focus groups.

Insights

Creative Testing Insights

How Do You Test Your Creative?

How Do You Test Your Creative?

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Let’s Innovate

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