Creative Testing
Creative Testing
What is MarketLens Creative Testing?
It’s a 20-minute online survey with a monadic design that evaluates your creative with hundreds of customers.
Results Available: Topline Results Available 2 Days After Fielding
Full Results Available: Full Results Available 5 Days After Fielding
What is included
Written Summary
Power Summary
Key Performance Metrics
Second by Second Reactions (Video & Audio)
Music & Narrator Affinity (Video & Audio)
Heat Maps (Static)
Story Recall
Emotional Diagnostics
Buzz Potential
In Detail
In Detail

Power Summary
Obtain a thorough overview of your creatives’ performance.

Key Performance Metrics
Evaluate your concepts on key performance metrics such as Stopping Power, Overall Appeal, Purchase Intent, Uniqueness, Price Value, Brand Fit, and Relevance. You also can add up to 10 additional attributes of your choice.

Second by Second Reactions (Video & Audio)

Story Recall
Understand the ability of your creative to communicate effectively via verbatims analysis of the main message.

Emotional Diagnostics:
Measure the emotional associations and engagement for your creative.

Buzz Potential
Determine how likely your creative is to be shared by word of mouth.
success story
How a Healthcare Company Generated a Show-Stopping Campaign
Developing a new campaign was a daunting task for a healthcare company. So many critical decisions needed to be made about how the brand should look and feel. MarketLens Creative Testing measured key customer information about the headline, tagline, and visual elements for multiple campaign options. Understanding which campaign was the most relevant and engaging enabled the company to select one to move forward with in development. MarketLens Creative Testing made sure that the new brand image was a show stopper.
What our Clients Say
Michael S.
(Market Researcher, Healthcare Company)
Michael S.
(Market Researcher, Healthcare Company)
Amanda L.
(Market Researcher, Restaurant Industry)
Mark T.
(Founder, CPG Company)
Lisa E.
(Innovation Director, Beverage Industry)
Tina R.
(Marketing Innovation Director, CPG Industry)
John B.
(President, Marketing Agency)
Frequently Asked Questionsabout Creative Testing
We recommend a small number of creatives. Each respondent usually evaluates 1 creative, so we adjust the total base size accordingly. We recommend a monadic design to avoid interaction effects and biases.
Your concepts can be evaluated in any format – picture, text, or video.
MarketLens Creative Testing helps you make sure that your ads captures attention in an emotional and relevant way.
We design a screener to recruit respondents that are most relevant to you. Typically, this includes the general population or category users.
Absolutely. We give you exact words, not just coded responses.
We recommend a sample size of 200 per creative, but we adjust to fit your needs.
Yes. We have professional moderators that can help you optimize your creative qualitatively through in-depth interviews and focus groups.
Insights