Additional Solutions

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What are MarketLens Additional Solutions?

They are qualitative and quantitative market research approaches tailored to fit your innovation needs.

Results Available: Results Available To Meet Your Timeline

What is included

Attitudes & Usage (ATU)

Brand Equity

Conjoint Analysis

Customer Journeys

Customer Satisfaction Surveys

Digital Media Assessment

Discrete Choice Analysis

MaxDiff Analysis

Name Testing

Product Testing

Pricing Research

Performance Tracking

Qualitative Market Research

In Detail

Conjoint Analysis

Configure a product from a broad list of attributes and levels by understanding which combinations have the greatest impact on Purchase Intent.

MaxDiff Analysis

Understand the level of importance of a variety of items (such as features, benefits, messages, menu items, etc) by understanding which ones have the greatest impact on Purchase Intent.

Pricing Research

Guide the pricing of your new product early in the development process by exploring sensitivities.

Product Testing

Optimize your product by placing it in the hands of consumers and collecting feedback.

success story

How a National Quick Serve Restaurant (QSR) Captured Critical Data On A New Initiative

Launching a new initiative with a streamlined menu and a novel campaign in limited markets was challenging for a national quick serve restaurant. The stakes were high and the company needed to know if their refocused strategy was creating a positive impact. MarketLens Custom Testing developed a tailored Attitudes & Usage (A&U) study to ascertain the influence of the new strategy. Through a multi-phase quantitative study, MarketLens collected critical information about awareness, perceptions, and likelihood to visit among the company and its top competitors. This MarketLens Custom Testing solution provided the company with the direction it needed to access and tweak its new strategy before successfully rolling it out nationally.

What our Clients Say

Amanda L.

(Market Researcher, Restaurant Industry)

MarketLens really understands what we are trying to accomplish. I tell them what we need to learn, and they design a solid approach through MarketLens Additional Testing.

Michael S.

(Market Researcher, Healthcare Company)

Management was really happy with the results. MarketLens Creative Testing was a great success for us. We quickly received valuable feedback about how well consumers liked or didn’t like our storyboards.

Amanda L.

(Market Researcher, Restaurant Industry)

MarketLens really understands what we are trying to accomplish. I tell them what we need to learn, and they design a solid approach through MarketLens Additional Testing.

Mark T.

(Founder, CPG Company)

MarketLens Package Testing really went above and beyond. We learned what works well and what doesn’t work well for us in our new package designs.

Lisa E.

(Innovation Director, Beverage Industry)

MarketLens In-Depth Concept Testing was fast, flexible, and thorough. It was the best option for us to optimize our ideas given our timeframe and budget.

Tina R.

(Marketing Innovation Director, CPG Industry)

I am in love with the results MarketLens Rapid Concept Testing provided. They were fast and comprehensive – at a good price too. It was just what we needed to screen our ideas.

John B.

(President, Marketing Agency)

I couldn’t have asked for a better strategic partner. MarketLens Segmentation provided us with valuable insights that guide our marketing efforts for our new product.

Frequently Asked Questionsabout Additional Solutions

MarketLens Additional Solutions provides you with a wide-range of market research approaches to fit your needs.

Pricing, Conjoints, Brand Equity Tracking, Attitudes & Usage, Name Testing, and Product Testing – just to name a few.

We can help you with that. Based on your goals, we can recommend a methodology.

Our preferred software is Sawtooth as we are highly trained in its capabilities.

Yes. We have top-notch statisticians who have extensive knowledge in advanced analytic techniques, such as regressions, CHAID analysis, pricing models.

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Additional Solutions

What are MarketLens Additional Solutions?