MarketLens Research

MarketLens answers your toughest innovation questions with smarter and faster market research.


Your market dynamics are fierce. Your customer preferences are changing. Your competitors are relentless.


Speed is of the essence in innovation. Our results are available in days, not weeks.


Every dollar counts when innovating. Get the most out of your research investment.


We know innovation.
We know market research.
We know your market.

Our Process

1. Select

Choose a MarketLens Innovation Solution that fits your needs. You can pick Segmentation, Rapid Concept Testing, In-Depth Concept Testing, Package Testing, Creative Testing, or one of our Additional Solutions.



2. Test

Let MarketLens run the entire Innovation Solution for you from start to finish. We make sure you receive the most impactful insights by developing materials, recruiting respondents, collecting data, and writing final reports.



3. Receive

Get comprehensive results from a MarketLens Innovation Solution. Our visually appealing final reports are clear and straightforward. They showcase key takeaways while also illustrating essential details.




Industry Affiliations

Leadership Team

MarketLens leadership team has a depth of knowledge and a breadth of experience in market research and innovation.

Frequently Asked Questions

Our preferred software is Sawtooth as we are highly trained in its capabilities.

Yes. We have top-notch statisticians who have extensive knowledge in advanced analytic techniques, such as regressions, CHAID analysis, pricing models.

Pricing, Conjoints, Brand Equity Tracking, Attitudes & Usage, Name Testing, and Product Testing – just to name a few.

We can help you with that. Based on your goals, we can recommend a methodology.

Let’s Innovate

Get Started