MarketLens Research
Advantages
FAST
Speed is of the essence in innovation. Our results are available in days, not weeks.
COST-EFFICIENT
Every dollar counts when innovating. Get the most out of your research investment.
EXPERIENCED
We know innovation.
We know market research.
We know your market.
Our Process
1. Select
Choose a MarketLens Innovation Solution that fits your needs. You can pick Segmentation, Rapid Concept Testing, In-Depth Concept Testing, Package Testing, Creative Testing, or one of our Additional Solutions.
Select
2. Test
Let MarketLens run the entire Innovation Solution for you from start to finish. We make sure you receive the most impactful insights by developing materials, recruiting respondents, collecting data, and writing final reports.
Test
3. Receive
Get comprehensive results from a MarketLens Innovation Solution. Our visually appealing final reports are clear and straightforward. They showcase key takeaways while also illustrating essential details.
Receive
Indusrty
Industry Affiliations
Leadership Team
MarketLens leadership team has a depth of knowledge and a breadth of experience in market research and innovation.
Frequently Asked Questions
Our preferred software is Sawtooth as we are highly trained in its capabilities.
Yes. We have top-notch statisticians who have extensive knowledge in advanced analytic techniques, such as regressions, CHAID analysis, pricing models.
Pricing, Conjoints, Brand Equity Tracking, Attitudes & Usage, Name Testing, and Product Testing – just to name a few.
We can help you with that. Based on your goals, we can recommend a methodology.